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Ruud Residential Second Look Financing

Approve More Customers and Increase Your Sales

Ruud, in partnership with Fortiva Retail Credit, now provides contractors more financing options to offer your customers. With our new Residential KwikComfort® Second Look Financing Program, your contractors can offer homeowners affordable, alternative financing when they have been turned down by a primary lender.

Benefits of Second Look Financing

Contractor's can increase their overall sales by up to 20% by qualifying more customers for financing.

Key Program Details for Contractor

General Contractor Eligibility

The Contractor offering Residential KwikComfort® Second Look Financing must have a minimum of one year in business. All information in your Contractors' Profile must be up to date before enrolling in the program.

Contractor Enrollment in Residential KwikComfort® Second Look Financing Program

Please make sure contractors have the following business information available:

Fortiva Contact:
Addison Mow
Vice President, Client Development
e: [email protected]
o: 770.828.1270

If you have any questions, please contact our HelpDesk at [email protected]


Additional Information:

Ruud Fortiva Program Overview

Ruud Fortiva Program Guide

Ruud Fortiva Consumer Flyer